To have a better understanding and also strategy, here are some ideas that you can use for your online sites.
Know your audience. You should know what your target is. If you are offering a certain service or products, you need to know the right keywords or keyword phrase that people might use to find your site. There are keyword search tools that can help you in this matter and it will also make it easier for you to find the right keywords.
Update your title page. The first thing that a person might look at is the title, it is best that your title page also contains the keywords for your target audience. This is very important although it seems like a small detail but it definitely plays a big part on SEO.
Unique title page. Because you want your page to stand out, you need to have a unique title page but also keep in mind that it also has to be brief and simple.
Add internal links. Do you know that the links from pages are the ones responsible for getting votes to have some authority or to rank in search engines? If you do not know this, now is the right time to do that. If you want your page to rank, you need to put internal links in your page contents and this should link to the page that you want to rank. It is also best to put good anchor text with these links to make it better.
Have a profile on merchant circles. These are the sites from search engines like Google Business Center or Yahoo Central. In these sites, you will be able to put your business information and have the chance to rank high. Just make sure that your profile contains a link for your site.
Use blogs. Blogs can really help with your online business. It can add to the pages that your site has. This does not have to cost you; you can do it or make someone do it. What is important is that the blogs you will post also contain the keywords that you want to be searched and will help your site to rank high.
Use links. This is like the promotional process of your site. You need to know how to built back links that you can use for your site.
These are the things that you can do to improve your local business ranking. And if you want to have a professional person to do your back links or in links, the Michigan SEO is the perfect choice to do the work for you.